Facebook is a local search engine. Are you treating it like one?

You might have ended up on this blog post from researching search engine optimization for your RV park on Google. It’s one of the first things everyone asks when they reach out to our agency to find out how we can help their campground. How do I rank higher in search results than my competition does?

Traditionally the answer has always been optimizing for Google, primarily because those searches have always been keyword based. Using the power of that knowledge, the words that people are actually typing into the little white box, allows us to make a really good guess at the intention of the person who is searching.

Facebook has long wanted a piece of this and it is continuing to move in that direction in 2019. To this day the priority of almost every business owner who embraces social media is to create the perfect posts and maximize their visibility. Part of this strategy should be tweaking your own profile with the goal of discovery on Facebook search.

Regardless of where this might rank on your priority list, in the end if it gains one more guest that wasn’t previously going to stay at your campground, it’s worth it.

As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on […]

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